EMPHASIS MEDIA TO LAUNCH PHILIPPINE AIRLINES' ENTERTAINMENT GUIDE
HONG KONG, 08 April 2008 – Emphasis Media Limited has been awarded the publishing contract for a new Flights of Fancy entertainment guide for Philippine Airlines. The guide will be launched in May 2008.
With a proud heritage as Asia’s first airline and as one of the most respected airlines around the world, Philippine Airlines has a young, modern fleet of aircraft and wide route network across 28 international and 18 domestic destinations. Its quest to become a world-class airline and excellent service has won the hearts of travellers worldwide, which makes it the
no. 1 airline in the Philippines.
Flights of Fancy, the new dedicated monthly entertainment guide with insightful reviews and entertainment news will provide listings of international blockbusters and local movies, TV and audio programmes that will bring entertainment pleasure to travellers onboard. This new user friendly and slick companion guide will have a fresh contemporary look that will complement the cutting-edge technology of PAL’s inflight entertainment system.
“It is exciting to work with PAL on the next phase of their commitment to providing state-of-the-art inflight entertainment programmes”, remarked Angelo Gidding, Emphasis Media’s Publishing Director.
Innes Doig, Emphasis Media’s Editorial Director, said, “We are looking forward to creating a top-quality product for Philippine Airlines, one which through its contemporary design and dynamic editorial content clearly reflects the vibrancy of the world of entertainment and the Flights of Fancy programming.”
“We are delighted to offer this new amenity to our passengers. It is fitting for us to launch the first issue of our Flights of Fancy Inflight Entertainment Guide alongside the advancements of Philippine Airline’s new and modern fleet, and state-of-the-art inflight entertainment systems. Flights of Fancy has definitely reached new heights as it continues to live up to our commitment to offer quality products and programs on board,” said Felix J. Cruz, PAL Vice-President for Marketing Support.
About Philippine Airlines
Philippine Airlines (PAL) started with a noble mission: to serve as a partner in nation-building. With this in mind, PAL took to the skies on 15 March 1941, using a Beech Model 18 aircraft amid the spectre of a global war. It became Asia's first airline. Since then, PAL deeply involved itself in shaping the course of historic events. With its every takeoff and touchdown, PAL planted the seed of growth. PAL has become one of the most respected airlines around the world with a young and modern fleet of aircraft and a route network that spans 28 foreign cities and 18 domestic points.

