EMPHASIS MEDIA JOINS THE ASSOCIATION OF PUBLISHING AGENCIES
HONG KONG, 21 April 2009 - Emphasis Media Limited, a company of PubliGroupe, has joined the Association of Publishing Agencies (APA) as an overseas member.
Formed in 1993, the APA (www.apa.co.uk) is an organisation of agency professionals committed to establishing codes and standards of practice and expanding the boundaries of the customer publishing industry.
The APA is the representative body for member agencies that produce effective editorial content for client brands. The content can be anything from websites to magazines to brochures and one-shot publications, produced to connect with a target audience and establish a customer relationship of enviable quality.
As a member, Emphasis demonstrates its commitment to providing customer content solutions aligned with APA codes and standards of practice as well as delivering engaging products in line with its clients’ marketing objectives.
Emphasis’ values centre around delivering quality customer content across multimedia touch points. This enables its clients to engage and interact with their target audience to build brand awareness as well as establish long-term relationships and customer loyalty.
With more than 35 years of experience, Emphasis ensures its award-winning content and designs see clients presented at their very best. Emphasis produces magazines in many different languages catering to a truly global audience.
Stephen Richards, Emphasis Media’s Marketing Director remarked, “Emphasis is honoured to be accepted as a member of the APA, a UK-based customer publishing group that centres around the customer in providing engaging content solutions with the reader at every touch point. We look forward to building a strong and prosperous relationship with the APA to educate and expand the knowledge and awareness of the benefits of customer publishing in Asia.”
