ASPIRE, THE NEW INFLIGHT MAGAZINE OF HONG KONG AIRLINES AND HONG KONG EXPRESS AIRWAYS FROM OCTOBER/NOVEMBER 2008
HONG KONG, 13 October 2008 - A fresh, young and vibrant inflight entertainment magazine, Aspire will complement the pillars of the two airlines’ high standards of service, high-tech aircraft and reputation for excellence.
The cover will exhibit an energetic masthead and the magazine will reflect a refreshing and modern concept with internationally flavoured editorial content to cater to the desires and interests of the airlines’ ever-growing regional and international network of passengers.
Articles will be written in English, Chinese and Japanese and will showcase the best of both airlines’ dynamic and growing destination network, written in lively and entertaining manner and supported by bright, vibrant and attractive visuals.
Louisa Wu, Hong Kong Express Airways’ General Manager, Marketing said, “We are delighted to announce the launch of Aspire, a travel lifestyle publication that our passengers will truly enjoy reading onboard. Aspire brings together both Hong Kong Airlines and Hong Kong Express Airways and is styled editorially and creatively to be young, modern, energetic and international.”
“Hong Kong Express Airways is dedicated to meeting the needs of today’s modern travellers and since the beginning of 2008 we have launched several key destinations in Asia, including Beijing, Shanghai, Okinawa, Kagoshima, Osaka, Phuket, Bali and Manila. Today, both airlines fly over 400 flights each week to 30 cities in Asia and will continue to expand with the launch of flights to Sapporo, Harbin and Sanya in October and November this year.”
Innes Doig, Emphasis Media’s Editorial Director, noted “The new Aspire is designed to clearly reflect the dynamism and energy of Hong Kong Airlines and Hong Kong Express Airways. The magazine explores lifestyle trends across Asia and is packaged in a
vibrant and contemporary design.”
