HONG KONG, 21 May 2007 – Emphasis Media Limited, Asia’s biggest inflight publisher and the world’s largest inflight advertising sales company, has been awarded the publishing contract for Singapore Airlines’ quarterly magazine Priority, as well as its accompanying biannual Lifestyle Privileges booklet.

Priority is produced exclusively for Singapore Airlines' PPS Club members – travellers who fly regularly in First and Business Class on Singapore Airline and its regional wing, SilkAir.
Priority and Lifestyle Privileges will re-launch this July. They represent the 25th and 26th publications under the Emphasis portfolio. Emphasis also currently publishes Singapore Airlines' inflight entertainment guide KrisWorld, which comes in three versions to suit the airline's platforms.

“The new Priority is designed to show the best the world has to offer,” said Emphasis Editorial Director Innes Doig.  “The content ranges from the latest global trends in art, design, luxury, and interiors to a sophisticated take on travel, the world’s leading sports events and the ultimate culinary experiences. All of this will be packaged in a luxurious design with texts from writers with both an international outlook and extensive local knowledge. A sophisticated readership requires a sophisticated editorial product and the new Priority magazine is precisely that – and more.”

“Luxury brands and elite companies will find Priority an attractive vehicle through which to present their brands and deliver their messages,” continued Doig.  Award-winning journalist and Emphasis’ newly-appointed Managing Editor Felicity Glover will oversee the publications.