“Tea for Twenty Million”, written by Simon Rowe was selected as Best Destination Article under the Travel Journalism Award category. The winning entry was featured in the February 2006 issue of Discovery, the inflight magazine of Cathay Pacific Airways.

The Awards recognise exceptional achievement and bring acclaim to the best that Asia Pacific’s travel industry has to offer. Winners are said to set industry standards for excellence and innovation. And this year, there were a total of 339 entries from 132 travel and tourism organisations.

“We’re honored to have won the prestigious PATA award this year. We are devoted to delivering enjoyable, intelligent content that our clients’ passengers demand. And we’re always proud to work with contributors who are passionate about writing for world travelers. It’s a credit to our team that Emphasis has garnered more than 100 such industry awards over the past six years,” remarked Monica Woo, Managing Director of Emphasis Media Limited.

About PATA
Founded in 1951, PATA is the recognised authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to dozens of PATA
chapters worldwide. PATA is a not-for-profit organisation.

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