Publication:  Are you? CENTRAL, The Art of Luxury - by Hongkong Land
Company:  Hongkong Land
Frequency:  Quarterly
Target Audience: Senior management and business decision-makers of top multinational companies, high-spending shoppers in some of the most popular and high-end fashion stores and boutiques, exclusive members of clubs and associations and affluent residents in Hong Kong.
Print Run: 30,000
Period: 2008 - 2009

A premium and award-winning magazine that enhances the exclusivity of one of Hong Kong’s most exclusive developers, Hongkong Land.

Written in English and Chinese, the focus of the magazine is to celebrate the best Central has to offer in all its aspects, from luxury and fashion, to fine dining.

In addition to its contemporary and sophisticated design and exclusive interviews with key figures in the luxury business, the magazine has extensive fashion shoots in each issue which are linked to Hongkong Land’s prime property in order to enhance and support the company’s brand and image.

Publication:  Aspire, Inflight Magazine of Hong Kong Airlines and Hong Kong Express
Company:  Hong Kong Airlines and Hong Kong Express Airways
Frequency:  Monthly
Target Audience:  Airline Passengers
Print Run:  15,000
Period: 2007 - 2009

Relaunched in October 2008, we wanted Aspire to have a fresh, young and vibrant look to complement Hong Kong Airlines’ and Hong Kong Express’ high standards of service and reputation for excellence. 
 
The articles, in English, Chinese and Japanese, showcase the best of both airlines’ dynamic and growing destination network and are written in lively and entertaining manner with the support of bright, vibrant and attractive visuals. 

Publication: Discover the Shop, Inflight shopping guide
Company: Cathay Pacific Airways
Frequency:  Quarterly
Target Audience:  Airline Passengers
Print Run:  520,000
Period: 1999 - 2007

Discover the Shop, Cathay Pacific’s luxury inflight shopping guide, offered a wide range of duty-free items.

Our featured fashion spreads, product highlights, themed editorials on special items and lifestyle tips made the guide not just merely a catalogue but an interesting and informative addition to inflight entertainment reading.

Publication: Discovery, The inflight magazine of Cathay Pacific
Company: Cathay Pacific Airways
Frequency: Monthly
Target Audience: Airline Passengers
Print Run: 198,000
Period: 1981 – 2007

Our long-term relationship with Cathay Pacific’s award-winning inflight magazine Discovery meant that we had to constantly evolve the style, content and positioning of the magazine to reflect the changing needs of the marketplace and the strategic direction of Cathay Pacific.

Our approach for Discovery magazine was to offer readers “the best of modern Asia” in a highly readable, customer-friendly format packed with facts and information, fascinating stories and stunning visuals while supporting the airline’s brand values and personality.

Publication:  Dynasty, Inflight magazine of China Airlines
Company:  China Airlines
Frequency:  Monthly
Target Audience:  Airline Passengers
Print Run:  50,000
Period: 1995 - 2008

Our award-winning magazine, Dynasty, provided China Airlines passengers with a mix of interesting articles on Taiwan and around the world. Traditionally offering a range of distinctive travel features, the Chinese-language section focused on the island of Taiwan in addition to high-quality international travel articles. The English and Japanese sections also focused in providing travel stories that highlight both Taiwan and China Airlines’ destinations worldwide.

A premium trilingual inflight magazine in Chinese, English and Japanese, Dynasty offered a unique advertising avenue to reach the millions of passengers who travel with the airline.

Publication:  E!Stay
Company:  Eaton Hotel
Frequency:  Bimonthly
Target Audience:  Eaton Hotel guests and clients
Print Run:  4,000
Period: 2006 - 2008

E!Stay provided news, developments and updates at the Eaton Hotel Hong Kong.  In order to enhance and build the hotel’s brands and create customer loyalty an array of exciting news and information about the hotel’s property, latest offerings and promotions on outlets and updates on the hotel’s facilities were featured in this bimonthly magazine.

Publication: Flights of Fancy, Entertainment Guide
Company:  Philippine Airlines
Frequency:  Monthly
Target Audience:  Airline Passengers
Print Run:  30,000
Period: 2008 - 2009

Flights of Fancy is the new dedicated entertainment guide of Philippine Airlines with listings of international blockbusters and local movies, games, TV and audio programmes which bring entertainment pleasure to travellers onboard. 

A user-friendly and slick companion guide with a fresh and contemporary look, the aim is to publish a guide that offers entertainment news and insightful reviews, reflecting the vibrancy of the airlines’ inflight entertainment system.

Publication:  Gulf Air, Gulf Air’s inflight magazine
Company:  Gulf Air
Frequency:  Monthly (starting from March 2005)
Target Audience:  Airline Passengers
Print Run:  35,000
Period: 1983 - 2007

Written in English and Arabic, Gulf Air’s chatty and informative features were must-reads for everyone heading to the Gulf region on business or pleasure.  The focus was to provide an insightful and richly-illustrated take on what was happening in one of the world’s most exciting and culturally-rich regions.

Strong photography, powerful design and a comprehensive, multilingual inflight entertainment guide were incorporated in the magazine to appeal to all passengers.

Publication:  Prestige Lifestyle
Company:  Hang Seng Bank
Frequency:  Quarterly
Target Audience:  Hang Seng Bank’s Prestige Banking customers
Print Run:  65,000+
Period: 2003 - 2006

Prestige was a lifestyle magazine combined with information, activities and special privileges and distributed exclusively to Hang Seng Bank Prestige banking customers. The publication built customer loyalty and consolidated customer relationship with the bank’s affluent clients.

Publication:  Sawasdee, The inflight magazine of Thai Airways International
Company:  Thai Airways International
Frequency:  Monthly
Target Audience:  Airline Passengers
Print Run:  110,000
Period: 1993 - 2008

The vision of our award-winning magazine, Sawasdee, was to bring the best of Thailand to the printed page each month through its rich design, bold photography and pertinent texts.

Food, arts, sports, environment and culture were added to the mix of the travel journalism covering both the Kingdom and the many international destinations served by Thai Airways International. The monthly magazine had a dual role as a record of the unique culture of Thailand as well as a window into what was new and innovative in this corner of the world.

Publication:  Signature Lifestyle
Company:  Signature Homes
Frequency:  Quarterly
Target Audience:  Signature Homes’ Residents
Print Run: 2,000 per issue
Period: 2008 - 2009

A quarterly up-market magazine, Signature Lifestyle is a perfectly tailored lifestyle publication with a strong personal touch for Signature Homes’ residents that appeals to every member of the family.

Our approach is to showcase the essence of luxurious living in each page of the magazine. Informative yet entertaining, we wanted Signature Lifestyle to provide top-quality, stylish content that is a joy to read for Signature Homes’ residents looking for quality of life.