EMPHASIS MEDIA HOSTED BREAKFAST WORKSHOP "BUILDING CUSTOMER LOYALTY AND BRAND AFFINITY"
HONG KONG, 20 October 2009 - Emphasis Media Limited, a company of PubliGroupe, in partnership with the Association of Publishing Agencies (APA) UK, hosted on September 25, 2009 at the Renaissance Harbourview Hong Kong a breakfast workshop to demonstrate the power of editorial content in building customer loyalty and brand affinity.
Patrick Fuller (CEO) and Julia Hutchison (COO) from the APA discussed the effectiveness of editorial content as a marketing tool in order to increase brand loyalty and customer retention both in print and online.
Additionally, Rupam Borthakur from Millward Brown illustrated “media, content and how brands build consumer relationships” and Eslinda Hamzah from Turner discussed “why CNN launched the customer magazine CNN Traveller to extend the CNN brand”.
Recent customer magazine research shows:
• 44 minutes are spent by readers with a brand
• 70% read from cover to cover
• 76% visited a store or bought a featured item seen in the magazine
• 60% keep the magazine for reference or pass to friends
With over 35 years of producing high quality customer communications, Emphasis Media provides publishing services – editorial, design, media sales, production and distribution – to help achieve clients’ marketing objectives of engaging and communicating effectively with their customers.
TOP
