The SINGAPORE MEDIA AWARDS WELCOME EMPHASIS MEDIA AS A SPONSOR

HONG KONG, 26 June 07 – Emphasis Media Limited, Asia’s biggest inflight publisher and the world’s largest inflight advertising sales company, has come forward to support the renowned Singapore Media Awards (SMA) as a sponsor of the new category “Best Air Travel Media Campaign” for the esteemed awards night to take place on September 21,
2007 at the Ritz Carlton Millenia.

Emphasis is well known in Singapore as publisher of Singapore Airlines’ KrisWorld, Priority and Lifestyle Privileges.  Emphasis’ most recent contract win for SilkAir’s SilkWinds magazine further solidifies its place at the top of the inflight world. The company’s Singapore office, which includes advertising sales, and editorial, design and client services, is
growing rapidly and SMA is identified as an excellent opportunity to support the media industry’s top talents.

“We regard this opportunity as a privilege,” noted Emphasis Managing Director Monica Woo. “As a company with an extremely supportive clientele, this sponsorship gives us the chance to contribute to the recognition of those who raise the industry bar. We at Emphasis have great admiration for all the airlines and related companies whose commitment
to creativity, innovation and service are always accelerating.”

The “Best Air Travel Media Campaign” award will be presented to the best campaign using air travel mediums; such as inflight and airport advertising. Judges will consider the strategy, brand/market relevance, execution and measurable results.

“Since its launch in 2005, the Singapore Media Awards has received strong support from major industry players and partners,” stated Mr. Gan Boon Guan, Singapore Media Awards 2007 Chairman and CEO of Starcom Media. “We are indeed proud to have Emphasis on board this year to support the new category Best Air Travel Media Campaign. To recognise the new and upcoming media channels, the third instalment of SMA is designed to seed creativity in media strategies,” he added.